"Passengers going to Kenting and Hualien, please proceed to platform 9 3/4." This ad from Zurich insurance company is kind of bad. It hangs by the restroom of Tainan HSR (High Speed Rail) station. A police stood there watching this ad when I went into the restroom, and was still there when I came out few minutes later. Totally confused, he finally asked a passenger nearby what it means.Of course I know platform 9 3/4. But to link the platform, insurance company and Kenting, Hualien together is really beyond my imagination. Looking at this plain ad, I don't even think the reason can be funny or creative.
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