The best way for me as a customer is to offer free samples, and this is what Amazon is doing. I just recently noticed there are a lot of free music to download from Amazon. New music, new artist. I'll never want to buy their new CD's if I do not even have a chance to try their music at all, and what is the chance of me picking up their CD in the music store here in Taiwan and asking to try it? The attached photo is just one whole album of free sampler I downloaded last night from Amazon. Only listened to few, and it has been fun, something new to my collection and experience.
2008/08/26
How to Lure New Customers?
The best way for me as a customer is to offer free samples, and this is what Amazon is doing. I just recently noticed there are a lot of free music to download from Amazon. New music, new artist. I'll never want to buy their new CD's if I do not even have a chance to try their music at all, and what is the chance of me picking up their CD in the music store here in Taiwan and asking to try it? The attached photo is just one whole album of free sampler I downloaded last night from Amazon. Only listened to few, and it has been fun, something new to my collection and experience.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment