2008/03/20

Starbucks, 7-11 and McDonald's

I am not sure how fast Starbucks is expanding now, but at least they are facing strong competition. They used to make good coffee, and the quality has been very consistent, while McDonald's coffee was very bland and had an unpleasantly bitter aftertaste.

Things have changed.

Starbucks' coffee has been quite weak lately. I still remember some bad experience a while back when they were running promotion. If customers ordered breakfast, they got free upgrade on the coffee from tall to grande. But it tasted very milky. I suspect if they only added milk to make the size larger. McDonald's has been doing a lot of promotion lately for their coffee, and I personally think they have made great improvement. Their regular morning coffee has a strong flavor, and a tangy aftertaste. 2 cups may be too much, but I certainly enjoy one cup on a weekend morning, with bagels and cream cheese, when there are no kids in the playground making noise. With sunshine through the windows, it is certainly a joy to read my morning newspaper.

Starbucks remains strong on the atmosphere and friendly service, however, but how much do you pay for it? I can have a regular coffee and an apple pie at McDonald's for 55NT, but a regular coffee of the day from Starbucks costs me 65NT (not quite sure of it now, but it should be close), but I'm not really crazy for their coffee of the day. What about coffee latte? Expect to see 3 digits if you need a larger size.

Even 7-11 makes good coffee. Surprisingly, their coffee also has more flavor, if not the same, than Starbucks, but of course in most 7-11 stores, you don't get a place to sit down. But if you just order one cup of coffee to go before work, then really there are so many choices out there, and some are really good and economic.

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